Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Saturday, July 4, 2015

What is Freedom in a Country made of Ad Campaigns?

The Fourth of July started with a beautiful sunrise, cornflower blue sky and wild strawberries ripening in the lawn. A baby rabbit runs out to sneak a taste of succulent grass then races away as the puppy chases it.

You can't put a price tag on it.

Today is a celebration of freedom. The freedom to express beliefs and opinions. People in other countries do not necessarily have that. We have the choice to be active in shaping politics, communities and in the directions we walk in life. Some choose to tune out, to follow money and things, pursuing the pabulum claimed to be news of celebrities instead of actual news. Money's tight right now and I have traveling to do this week. I found a bright pink printed $20,000 bill from a game in the dirt. I thought about how little separates it from real money and how worthless money is when you stare at a sunset or watch a meteor shower.

I think about how we seem to need to buy things, always buy things to demonstrate what we stand for or to feel better or to chase away boredom. It's a hollow pursuit.

I spent a week helping friends move. Vast collections of things, family members deciding what to take and what to yard sale or donate. The mindset of having four or five in different color schemes as necessity makes me cringe, knowing one day that frivolous impulse will result in another overfilled landfill blemish.

What do we do when someone is sad? We feed them, pour them drinks, or buy them something. No wonder so many people feel depressed, disconnected and lost. What happened to listening and being there? Why have we forgotten the true value of real emotional support?

What do we do to celebrate? We eat, drink, and buy more things. What happened to just enjoying the moment? When did the value of a compliment get reduced to clearance prices?

When was the last time you spent the day with someone, just enjoying the time rather than shopping, buying things you don't need? When was the last time you actually talked and put the internet down for a while?

Here's an idea. Empty your pockets. Leave your wallet at home. Go to a shopping center and walk through it, notice how the ads and packaging are all designed to target specific interest groups, how they seem to buddy up or present products as if they are the penultimate thing you never knew you had to have. Study the vast, oversupply of things encouraging shallow, narcissistic egocentrism.

Now picture it all in a landfill. Think of how soon it'll break or the fad will end and the items will be discarded- the cheap possession high long faded and lost with a crumpled receipt on the floor.

Walk the aisles visualizing that.

Now, think of someone you love. What is the most valued memory you have? I think of my great grandmother Alice, sitting and having tea with me. I remember touching the lines on her hands and asking her if I had to have lines like hers when I got old. Her wrinkled perfect smile, the violets we tended in her garden. My grandfather rolling his glass eye to mess with people. The ridiculous and obnoxious antics he did to amuse himself. My other grandfather singing ditties and bouncing the youngest grandchildren on his lap to calm them when they were distressed.

I cannot find these things on a shelf, no sales flyer offers them, and no matter what I buy it is not these moments.

I hope that on Independence Day you choose to liberate yourself from materialism.

Merrill, a friend, always said "that which we enslave, enslaves us." He is correct. Things do not lead to happiness. Living, connecting, caring and accepting that maybe the world isn't less of a priority than self interest. Our society reminds me of undergraduate biology lab. A Petri dish with only so much nutrient in it, yet bacteria will consume it all until they have nothing left. They die. Emptyness around them and within them. I'm humbled that instead of rising above the limited self focused drive of a single cell organism, we instead demonstrate ourselves as fancier, more complicated, self destructive organisms with the same short sighted selfish choices of single cell organisms. I'd like to see us choose more wisely. 

We toxify our world and justify our destruction through rationalization or allow ourselves to tune out by looking away from the damage we do. Time has come to accept responsibility. Freedom has a price. Striving to reach beyond the limitations of our own self absorbed psyches, to evolve, we have to let go of the things we do not need. Our ancestors let go of the tree branches. They stood, uncomfortable at first; they struggled and made tools. It had to be rough, some chose not to stand, some went extinct. That's change. 

Today as you watch fireworks, think of the choices you have. How you spend your time, how you care and interact with others, how active and aware you are of the lives of the folks around you. Do you know your neighbors?

We can choose to enhance each others lives through relearning healthy social support behaviors. Eye contact, putting down the smartphone and conversing with the living beings around you, giving a hand, an ear- who isn't worth a little effort? Maybe if we stop trying to feed and pay off the emptiness within ourselves we can finally connect enough to heal. 

Independence Day, so I hope you choose to use that freedom wisely.

Saturday, December 27, 2014

The Absurdity of Advertising

The Absurdity of Advertising

The Modesto Bee had a lovely square coupon attached to the front of it. The coupon advertised by two and get one free caramel apples. You are thinking "so what?" The same newspaper had just warned readers the day before that there was an outbreak of a food borne pathogen that might be linked to eating caramel apples and that it was too early to identify specific brands to avoid. One day they issue a warning and the next day they accept money to advertise the product they warned against. Are you thinking that maybe in that twenty four hour period the caramel apple candy scare had passed? Think again. It is over a week later and they have now identified the culprit to be listeria and the source might be Happy Apple Brand caramel apples. Thirteen people at least have become ill and reported it. I wonder how many other people went bug eyed and started laughing when they saw the ironic coupon crowning the front page of the newspaper like I did. I saved the sticker to smile at when I need to recall how absurd and ironic our society can be.

Then Sony has their system hacked, possibly by North Korea after producing a movie making fun of it's government and leadership. Sony gets tired of having it's customers and relations but at the fingertips and mercy of long distance hackers and pulls the movie before it is released. People band together in an anti-terrorist stance to pressure Sony to release the movie and accept the targeting of hackers. The United States may or may not have hacked North Korea in response. Is this sounding like a grade school melodrama yet? "Joe made a Youtube video calling a principal at another school a potty-head. Joe's phone stops working right and so does his friends. Youtube pulls the video. Kids riot and pout. Even kids who think Joe is pretty stupid and that the video is moronic. Youtube puts the video access back. Now even more people HAVE to watch it because not doing so would be supporting terrorism. Do you realize how absurd that statement is? I like Seth Rogen, I enjoy laughing at some of his comedy. Some of it I find very juvenile and awkward-this is my opinion. It doesn't make me a patriot to see a moronic comedy. It doesn't have any impact at all on politics in North Korea any more than it would if a North Korean made a movie making fun of our political system and politicians. You think there isn't enough material for them to work with?! Come on.

Let's consider that at least five of the Senators WE elected to Senate faced criminal charges in 2014 ranging from bribery, DUI, corruption and conspiracy to sell guns, money laundering, as well as felonies. Let's also look at the number of ex-congressmen and women who turn into lobbyists boasting of making three and four times the income they did when they were in office by manipulating politics using tactics that legislators cannot but are legal for lobbyists to use. They brag about it! They represent whoever pays them well, a few actually go after the causes they tried to support for their constituents but the majority don't. The majority do not represent you in their actions or their votes, they spend their time fundraising and spin controlling against negative publicity. They spend their time listening to lobbyists and finding ways to make bad ideas sound reasonable to the general public. We persist on identifying ourselves with specific parties. Stop for a moment! The next time you watch a political debate between parties I want you to close your eyes and picture them preparing for a professional wrestling match. It may sound absurd, but it will remind you of a few essential facts.

One: if they are talking, it is all prearranged and carefully planned to appeal to certain viewers and listeners. Actors make excellent politicians. They PAY people to write for them who do not care what you actually think or feel. They care about where the money comes from. When they talk you should be focusing on what is motivating them to say what they are saying, what do they get out of their stance?  Remember the swine flu? Remember Joe Biden making a rash statement that was rather alarmist. Do you remember how much he and his friends made off the stock for Tamiflu, when they had had a surplus that was going to expire… until we all had a need to run out and get some to keep ourselves safe from the Swine Flu Terror! He apologized and retracted the statement but his dramatic advertisement worked. At the expense of your nerves, he counted his profits and sold his product. It should not be legal and it is so absurd that we choose to allow melodrama and hype to direct us to make choices.

Movie theaters that did not plan on showing The Interview had to pick it up and change their schedules because everyone has to watch it now. It's a classic because of the hype. Sony did the best advertising they could have by pulling the movie and building public outcry. The movie may end up making a profit because it's now a patriotic film. Wow. One woman was interviewed about going to see the movie, she identified that her relatives were afraid that North Korea would bomb them for seeing the movie. News flash, North Korea does not come to your small town and bomb your politically inactive family because you saw a movie. They MAY hack your account if you have one through Sony; they may screw with internet access and a wave of new viruses may come out to mess with our software. If there is violence it will be government versus government. If you aren't a decision maker in Washington with clout, you are just one of a multitude that doesn't even register on another country's radar. We really need to get over our over-inflated sense of self importance.

Arguments rage about fracking. Companies want to frack more. Gas prices drop drastically just before the holidays, and when you mention how happy it makes you they tell you that they let it happen because of fracking. They encourage you to support it more, and to be more dismissive of the problems that arise around it. Don't think about the earthquakes in the Dallas area which correlate to an increase in fracking there; contamination of ground water is not a big deal. I read someone justify the contamination of ground water through fracking 'because' it has been contaminated before. Do I have to say how absurd that rationale is? Really? I have hiked in the Adirondacks. One of the worst environmental embarrassments in that region is the acid rain that killed off life in many of the lakes there. Years later, they were pristine and lifeless with hikers and locals hoping that one day that would change and the ecosystem might bounce back. But hey, if they were contaminated before-why not more!

IT gets better, so they advertised for fracking by dropping gas prices for the holidays then just after Christmas they announce that they have to raise them to protect the environment. They need to make it more expensive to drive so we all drive less. We are going to drive when we have to drive, why not fund building more forms of alternate transportation that have lower impact on the environment? Why not put money toward funding the development and construction of more fuel efficient and alternative fuel vehicles? Why not offer incentives for people to car pool and ride share? Why not just be honest with us and stop using every single change to manipulate our sympathies and get us to stand behind stupid and reckless choices?

Before you argue against that I want you to consider how many times the FDA has approved pharmaceutical drugs ONLY to pull them within several years when they are discovered to have too many adverse or potentially lethal effects. Do you know the numbers or the names? There is a list on wikipedia; there are approximately 170 drugs on the list that may or may not have made it to the United States before being put on the list in Europe due to issues there.

Not front page news, but real and impacting real lives in the United States. Did you get a vote on how the pharmaceuticals are tested and regulated or categorized? No? But one of the big ticket hot items is cannabis legalization, which the pharmaceutical companies do NOT want as it jeopardizes their profits. Their stance has nothing to do with research, nothing to do with cannabis itself. Their stance has to do with controlling profits and making money.

On the other hand they are fighting a struggling economy, the demonstration that Colorado has not gone "insane" from legalization but instead has generated millions in tax revenue that it can use to address state needs without increasing taxes on individuals. Colorado created more jobs as well as decreasing prison populations with legalization. Other states are looking and changing their stances. Energy drinks are legal and have warnings on their labels, they have repeatedly caused harm yet they aren't all over the news and the source of controversy. Why can Red Bull give you wings and get in trouble for traces of cocaine in their product about ten years ago when you can't smoke a joint to take the edge off your anxiety or anger? On the other hand you could go get a prescription for zoloft and risk "homicidal ideation" as one of the adverse effects. Is zoloft going to go do the jail time for you when that doesn't fly as an excuse for an acquittal in the courtroom? I used to carry around a Baycol mug that I drank my coffee out of. Baycol was a heart medication that was pulled because people died using it.

When companies make electronic goods they send them for testing at independent laboratories before selling them, you know that "UL" tag on your lamps? It means an independent company tested the product and found it safe. WHY is there no independent lab testing on pharmaceuticals? The research companies do support their products, as grant writers have to demonstrate that their proposal will be successful and have a predicted impact-the research presented to the medical field often has holes in it. You aren't supposed to ask about those during the presentations when they are feeding you 'finger foods' because laws changed and prevented them from buying you meals as it was too much like bribery. So now the finger foods are the meal. I went to a few presentations at the VAMC. I was the one asking the awkward questions about research validity. I excelled at statistics and methods in both my undergraduate and graduate programs. The outcome of research is only as strong as the validity of techniques used to gather information and to monitor results; strong and valid research uses methods to decrease and prevent bias in outcomes and observations. It is hard to do that when you are the one that will profit off the results of your research. We COULD pressure the government to require independent testing of pharmaceuticals before they are approved. It seems absurd that we do not. It seems absurd that we have no problem with every pharmaceutical being approved without debate when we have to debate cannabis. We did not debate when the country spontaneously decided to legalize ABSINTHE several years ago- and absinthe is one of the most illegal drugs in the world with a terrible reputation for misuse. We legalized absinthe and everyone hasn't rushed out and cut off their ears or turned into derelicts begging on street corners. It is all about advertising and where the money goes. Decisions are arbitrary and often absurd, and we let the media shape our perceptions. Why?

Today, I ask you one thing. Please, the next commercial or news broadcast you see I ask you to watch it with one thought in mind. Who makes money because of what they are saying? What actual evidence other than the statements of someone being PAID to say what they are saying is offered to you? Note it. Start doing it as an exercise. See how often you find yourself resisting absurdity and digging for the truth. Empower yourself.



Monday, December 1, 2014

Welcome to my Blog! The Absurd and the real… Commentary on modern society.

From Lovecraft to politics, I will be writing about the absurdities of modern society here. Common sense to uncommon cents, it will be a look at real life in a surreal reality.

We have just entered the season I have taken to calling "Merry Capitalism" where advertisers do not even try to disguise their treatment of people as consumers. We are walking wallets to businesses, from email advertising deals to three pounds of additional advertising fliers in the Sunday papers to show us what we should really be focused on. There are stretches of commercials lasting three to five minutes for every six to eight minutes of television shows; commercials showing us what we should want to eat and where we should want to go. None of it focused on community, none of it focused on who we are and yet we wonder why we are depressed and frustrated and we have no money.

Merry Capitalism! Three religions celebrate holidays in December. Towns are full of decorations, the radio is gradually overtaken by Christmas songs, and sales, sales, sales! While all of the constant advertising tapping is going on, like a constant knocking on your mind there are larger issues that are being twisted by the media. The media, owned by six corporations that determine what to talk about based on what we tune into and what sells. Our attention and our dreams are bought and sold, not on Wall Street and not in Washington but here on google and Face book. We tweet and pin our lives to a virtual sanctuary away from the unreality around us.

Advertisements for game realities are peppered through television shows. You can pay to spend as many hours as you like being an ogre ninja assassin, stealing cars and committing genocide without leaving your comfortable chair. You can have friends who do not really know you and live no where near you. You can walk down the street and stare at a 4 inch by 2 inch screen, you can chat with people online while ignoring the people you are walking right next to. You can ignore live entertainment for YouTube videos that are edited so that elephants parachute and ostriches slide down roller coasters. You do not have to imagine, companies like Disney are there to sell you generic dreams of red headed mermaids and all fairies are now pixies; because if you spend enough money your dreams really do come true?

I find myself doubting all of these advertisements are true. The tabloids constantly depict the dysfunctional lives of the rich and famous. If fame and riches made one happy and made dreams come true, would so many with material wealth and influence be so self destructive and screwed up?

Ignoring the advertisements, deleting Amazon's daily recommendations, I follow the updates on how the homeless are dehumanized and how the people assisting them are criminalized. At the same time there are fights and protests to raise wage levels, with people who make hardly more than minimum wage defending current wage levels- so their income stays above minimum wage? The newspaper mentions that our government is paying billions to fund the military in Iraq, paying over 50,000 ghost soldiers who do not exist- why pay them when you could hand that money to the homeless here or spread it out in assistance programs to help people in this country back on their feet?

People are fighting to get equal treatment by the justice system regardless of color, but you're probably looking for that big sale to get another gift for a family member of something they do not want or need- because that is what our society is about rather than thinking about racial issues. Racial issues are so yesterday. People are only helping when it is all over the media and thirty seconds later making the situation worse with callous negative commentary against the people who are facing the reality of injustice.

People fight for the rights of the super rich, perceiving that the middle class is in a higher income bracket than it really is. People dream of being the uber rich, and want them to have the rights to drain the rest of us and allow them to have the power to destroy the environment and puppeteer the government because some day it could be them and they know they would be more benevolent but would want the world to live based on their opinions. Reality is, if you are in the 99%- you will never become part of the one percent. You will never be uber rich, even if you won the top monetary prize on every scratch off ticket sold in your state. Watching how people defend ineptitude in Washington as well as the rights of the uber rich is like watching a school of fish defend a hungry shark that is devouring them while they keep the harpoon of the fisherman away.

I have spent the last ten years working as a storyteller, because I have been self employed my resume somehow looks worse than a crack whore standing on a street corner with a sign that says "free herpes here." You would think that someone who has lived well and successfully working for themselves should be considered a higher asset by an employer than someone who loses jobs every other month due to poor work ethics and lack of common sense. Not in American society.

I barter, I work gigs, I live on busking at local events, entertainment contracts and the kindness of amazing friends who open their home to a wandering nomad. My wealth is in my friends, my experiences, my enthusiasm and personality. Gratitude and love do not purchase groceries or car repairs, so I am constantly figuring out ways to live without ever standing on a corner with a pity me cardboard sign. The word hand to mouth is a good description, but in my case it is even more true than in the case of someone who has constant, low income. My income comes in small spurts that are large enough to meet my basic needs but beyond that nothing. Amazon can recommend all it wants, I will be deleting all the recommendations. Apparently Amazon does not realize that someone without a consistent income doesn't shop every day and doesn't do holiday gifts. Without a consistent income I find myself becoming hyperaware of how people are losing their humanity and becoming nothing more than wallets. I am not a wallet. I cannot be, so therefore I am human.

I live in the real world, watching as technology changes the face of society. Reading posts of people struggling with human emotions and isolation in a world where allegedly, friends are at our fingertips. I fight against the dehumanization and puppeteering by encouraging my friends to stay connected and to be more than what they buy and to choose not to live in virtual worlds. There is a real world outside the door with trees, grass, flowers and animals. Have you visited it lately? Have you looked away from your phone or tablet to meet the person sitting next to you? Stop pretending the people you walk by aren't there, stop having private business meetings on your blue tooth while you shop in Walmart. Use the technology, do not let it use you. Do not let the media and marketing campaigns manipulate you into becoming just a consumer- a consumer of fad news and cheap goods.

I will say it again, Merry Capitalism. I want to remind you all that it is your choice how to celebrate the holidays. You can buy into the advertisements or you can turn off, tune out and reach out. There are friends, family members, soup kitchens, churches, and more where real people can connect and make real memories. You can impact real lives in a real meaningful way and in doing so, you can rediscover what happiness is.